
By Rebecca Chaplin
HYUNDAI will be collaborating with Rockar to open the first digital car retailer this November.
Figures
show that customers visit a car dealership just 1.3 times before they
purchase a car. Plus, 93 per cent of all new car buyers conduct their
research online and only step on the forecourt when they wish to sign on
the dotted line.
Rockar Hyundai claim their new system will
integrate in-store, online and mobile platforms...