Mobile Websites for Auto Dealers

The world is going mobile and more and more people are viewing the web using their phones. Having a dynamic mobile website is key to maintaining a strong mobile presence. Auto Dealers need a strong mobile presence that is dynamic and reflects the values of their dealership and brand so, customers can find them easily. For Auto Dealers the mobile platform is the biggest opportunity. Today millions of consumers are turning to mobile technologies and mobile phones instead of PCs. Auto dealers with mobile websites offer greater accessibility to their consumers.
Importance of having a mobile website:

• can easily find you and contact you from their mobile device
• research vehicles
• schedule appointments
• stay abreast of sales, promotions and events
• read testimonials and reviews
• opt-in to be reminded of "service appointments"

Mobile use has been exploding. Let's see what Google Stats says

• Mobile is growing faster than the internet did, with more internet users on mobile than desktop in LESS THAN 5 years.
• The mobile web is the most cost effective way to launch your mobile presence. By building a mobile web application, you can build once and deploy across all the major operating platforms: iPhone, Android, Blackberry etc.
• 77% have contacted a business, with 61% calling and 59% visiting the local business
• 79% of Smartphone consumers use their phones to help with shopping, from comparing prices, finding more product info to locating a dealership
• 70% use their smart phones while in the store, reflecting varied purchase paths that often begin online or on their phones and brings consumers to the store
• Consumers are using mobile phones more than ever for information, news, entertainment, shopping, retail and research purposes.

An optimized Mobile Website is a must for any Auto Dealership with a mission, message or brand. Having a mobile site is ultimately about serving customers on the go. Make it easier for them to find you and have a seamless experience across all channels - physical store, web and mobile. The mobile web is the fastest growing communication channel in history. That's where people expect you to be! Forward looking auto dealers are also investing in mobile apps for their dealership. Auto dealerships are beginning to recognize the benefits of mobile apps. Customers can get the instant notifications, do inventory searches, and schedule appointments by using the mobile apps. Mobile apps can make car shopping easy and convenient for customers.

For the past 15 years AutoJini has been providing Auto Dealer Inventory Management and search engine optimization solutions to car dealers and; franchise. For more details visit us at autojini.com.

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How to Get Quality Business Websites Online

If you are looking to have a cheap website design online that too with quality then you must spend a considerable amount of time to gain the best results for a quality business website. Choosing a commercial web host would be confusing. The web hosting company should not only be fast and reliable, but it should also generate 99.5% results.

Having a business website is very crucial for your business, but getting it done by a wrong person or agency would lead to more amount of damage for you. Most of the website service providers make use of outdated technology and this would lead your website to be ranked very low on the Google search.

For getting a cheap website design with quality you should hire a company like Quick innovations that makes use of the latest tools and techniques like email marketing, custom enquiry forms and adds specials news after a few days of developing the site. An up to date, quality and dynamic website will catch the attention of the visitors and will give a reason for them to return. First impression will always count, and a cheap website design that is designed with some awesome images will surely make the difference.

Website designing skills are a worth to pay for, but how will you find them? Some people feel reluctant to hire a low cost web designing company because they feel it might not deliver the quality they are looking for. But the good news is that you can still create a cheap web site design without compromising on the quality.
Here are some of the steps for you to get cheap web site design online

Step1

The best thing I would recommend to build a website at a cheap price is to do the job yourself. You can download a 30 day copy of Dreamweaver CS4 and get dreamweaver training and tutorials for free on the web.

Step 2

A freelance web designer would also work for your businesses cheap website designing needs. Hiring a professional would always make a difference in quality rather than doing the work yourself. But finding the right freelancer is the key to the business websites success.

Step 3

When your newly launched business starts to grow and make profits you can get the work done by a professional web designing company. But before you make the final selection you should do a considerable research on the web designing companies' previous works to move further with them. This is one of the most important aspects, when selecting a web designing company as there cannot be a better option to decide how good it is.

Keeping in mind that you are looking for a cheap web site designer and it might not deliver the quality, which an expensive web designing company might do. The best way to get this doubt out of the way is to check the previous works the website designer has done.

Step 4

Marketing is the most important aspect of all the cheap bespoke websites. A website should be designed in such a manner that the design itself should provide proper information to the customers about the products and services the business is dealing in.

It would be very tempting if we look at the prices, but the question is can the cheap web designing company deliver the quality design according to your expectations. There should be a comparison done between the expensive web designing companies work and the cheap web designing companies work to know the real difference. If there is not much difference in the quality then you can hire the cheaper web designing company that would be friendly to your pocket.

For the past 15 years AutoJini has been providing Auto Dealer PPC and search engine optimization solutions to dealers & franchise.

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7 Items that Car Buyer Expect On Car Dealership Websites

Customers used to go from one dealership to another looking at cars, asking questions, and getting vehicle info.  Now, thanks to the internet, customers can go from one dealership website to another allowing them to do their research online. After the customer finds the vehicle they are interested in they can ask questions and schedule a test drive.  Visiting the dealerships are quickly becoming the last step of the car buying experience. Everything a car buyer needs and wants to know about a car, from photos, price, specifications and financing information is available on the dealership websites or so it should be. The question becomes:  Are you giving your potential customers what they want and need on your dealership website in a way that will result in a sale? 
The list of what car buyers want in a dealership website is not long, but crucial to making those sales.  A car dealer website needs/must be:

1. Engaging/User Friendly– Once a customer lands on your website, you have roughly 10 seconds to capture their attention.  If you cannot capture their attention they will leave. Automotive websites don’t have high entertainment value so you must make sure the user experience pleasant and easy.  You must achieve a balance of an appealing design, easy navigation, and informative content. If you make your site is cluttered by using to much information or photos, hard to read text, links to blank pages, making the user’s experience difficult, confusing and frustrating, you will lose them.
2. Spectacular Photos/Content – Anyone can take pictures however to make ones that can make any car look like a million dollars, will attract and keep a customer’s attention.  After all, buying a car is a huge investment. Your customer wants to feel as if he’s getting the best car out there and the photos you use are the visual pitch. Engaging text that is realistic lets the customer know what makes your dealership’s vehicles stand out from the rest is the key. Your dealership’s website should always provide the vehicle’s specs. Not all customers will know the difference between a V6 and a V8, the content has to speak to both the car aficionados and the buyers that just want the right car.
3. Inventory Searches – A car dealership should always have inventory search buttons that allow customers to choose vehicles by new vs. pre-owned vs. certified pre-owned, model, make, color, year, and price. Some car dealerships search inventory features such as drive train and engine type.  Dealership websites that allow customers to get online quotes, calculate financing, schedule test-drives and chat with the staff helps them feel more comfortable. A dealership’s website should allow a customer to research vehicles and feel confident that they have made the right decision. The primary purpose of the dealership’s website should be to help customers find the right car quickly and easily on the site.
4. Social Media Share buttons –Friends and family play a huge role in a buyer’s purchase decision of major ticket items.  Buyers like the ability to email or post picture and information to social media sites to show their potential purchase to friends/family. They value their family and friends’ opinions, and they want them to feel their excitement. If your website doesn’t have the ability to share vehicle photos /information on various media channels, customers may move to a site that does.
5. Internet deals/specials/coupons– Customers can’t shop online without being bombarded by coupons or promo codes, not to mention special deals. As a result, customers expect to find deals/promotional codes, especially when the item is as expensive as a car. If you don’t have a section that says Internet Deals or Specials, customers may pass you over your site. We’re not saying you have to give away cars in these deals, but the advantage of having this section makes users feel they may get a better price from your that they cannot get anywhere else. You can rotate the coupons, for things like purchasing a service agreement or just the occasional oil change at a discounted price. The key is to have an internet specials/discount section as part of your car dealership website.
6. Schedule Test Drive/Place Car on Hold – Giving your potential customer the ability to schedule a test drive or place a hold on vehicles online, helps them feel that their dream car is in reach. They don’t have to be afraid that the vehicle will be sold before they can see it. There is nothing more frustrating than finding the perfect car only to find out it has been sold. Having this unique feature will show the customer you care about them enough to work them.
7. Optimization for Smart phones/Tablets – Optimize your website for smart phones and tablets, 90% of customers flip back and forth between PCs and mobile devices. If your website isn’t optimized for smart phones and tablets, you are losing leads. Today it is more important than ever to have the ease of mobile website access, you potential customers are looking for convenience.  When customers search for vehicles online they want to be able to see everything about the vehicle if they cannot people tend to become frustrated. Once a potential customer is frustrated they will move on to another dealership’s website. Providing a seamless and user-friendly transition for customers who land on your website helps ensure you will keep those customers. It should not make a difference which device(s) they use to access your site during the day, week or month, they want to do it with ease.

When it comes to customers that shop for cars online, they want to be able to do as much online as possible. The 7 features we have highlighted are the key for any dealer to keep customers happy, engaged, and invested in finding a car on their dealership’s website. Leave one of these items out, and there’s a good chance your potential customer will move onto the next website.

For the past 15 years AutoJini has been providing Auto Dealership Website Design and search engine optimization solutions to dealers & franchise.

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Buying Used? Here’s 7 Things to Check Before you Purchase

When looking for our next vehicle most of us are inclined to look for a used car before we consider buying new. This is because used vehicles offer great value for your money while also not depreciating as much when driven off the lot in comparison to new vehicles. Although used vehicles have attractive price tags, make sure to inspect each car thoroughly before making a decision to purchase. Here we have outline 7 key areas to inspect before you buy your next used vehicle.

1. Body rust & dents. Almost every used car will have some minor scratches and dents, but some of the more serious ones may be out of sight. Check for rust and body panels that do not line up properly as this can be a sign of poor maintenance.
2. Suspension & tires. Push down on the sides of a car to test the health of the shocks and ask a technician to check the tire pressure. Both of these are quick to test and can save you hundreds.
3. Lights. Check the lights of a car to see of the lenses are faded or cracked and need to be replaced.
4. Instrument panel. You’ll be able to get a good look at the instrument panel when you test drive a car. Pay attention to each gauge to see if any of they do not work properly.
5. Heating & Cooling. Turn the fans on each speed to check if any of the settings are not working as well as test the heating & cooling. Sometimes the heat will work and not the AC.
6. Under the hood. Pay attention to the fluid levels including coolant, wiper, and oil level. Check to see if all of the hoses and belts are looking new or in good working condition. Finally, listen to the sound of the engine for any knocking or irregularities.
7. Exhaust. Pay attention to what color of smoke comes out of the exhaust pipe as you fire the car up. If it is anything other than light gray there may be some problems with the car.

So there you have it, the 7 key areas to check before you make a decision to purchase your next used vehicle. This may not be an exhaustive list, but will prove to be a good benchmark when shopping around.

If you're searching California Used Cars, end your search at All Used Auto. For more information on their inventory and their rates, please visit us @ allusedauto.com.

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Should I buy a new or used truck?

So, you need a replacement truck. Maybe your old truck finally broke down after all of these years. Maybe your previous truck, whether old or new, has just been totaled in an accident. Perhaps you just want a different truck because you need it for a different purpose, or possibly this will be your first truck. I know what you’re thinking…should I buy a new shiny truck with all of the latest technology or should I be more practical and buy a used truck that I know I can afford? I’m going to help you explore your options with some information below.

NEW TRUCK
Pros: 

• No history – You know there is no wear and tear, no accidents, and no hidden issues. You can also be more confident that there are no unresolved recalls in your new truck. This is a big deal for some people. Some would never be okay with buying a car that someone else has used and cared for while others think that is just fine.
• Maintenance – A new truck will likely come with a warranty of some kind to cover multiple maintenance issues within the first couple of years. You don’t have to worry about issues that a new car shouldn’t have because the cost is probably covered.
• Time – It’s fairly easy to walk into a car dealership and find the truck that you want since they have multiple makes, models, and colors available. There is also minimal maintenance time needed in the first couple of years.
• Technology and updates – The latest trucks will also come with the newest technology, and they will probably be more fuel efficient. Some people don’t care about the latest equipment, but others want all of the gadgets and upgrades they can get their hands on. The higher fuel efficiency will also save you money.
• Perks – Rebates, cash incentives, and discounted financing are usually only accompanied by new vehicles. Some Certified pre owned trucks might have these perks, but most new trucks will have at least some incentives. 

 Cons:

• Price – This point is pretty self-explanatory. New trucks cost more than used trucks. When considering what truck to buy, many think of the maximum amount they could put towards it each month and buy a new truck based on that. However, you never know what could happen. It’s a bit of gamble to assume that there won’t be any unexpected costs. Sales tax also costs more with a new truck.
• Depreciation–This is the biggest negative aspect that comes with buying a new vehicle of any kind. The moment that you drive off the lot with your new truck, its will depreciate by about 11%. That is a lot of money. In 2017, new trucks average between $20,000-$80-000. That means depreciation in the first minute of driving could fall between $2,200 and $8,800. I don’t know about you but I would not enjoy virtually throwing that much money away. Within the first 5 years of ownership, your new vehicle could lose 60% of its total market value.

USED TRUCK

Pros:

• Price – Used cars are always less expensive than new when comparing the same makes, models, and years. If your financial situation is not as stable as you would like, a used truck might be a more appropriate choice. You could save a lot of money by buying used.
• Depreciation – As you can see, the majority of depreciation happens within the first 5 years. If you don’t want a 10-year old car, even buying a truck that is a couple years old would save a lot of money. Since you avoid a big chunk of depreciation from buying a new car off the lot, other minor costs don’t seem as significant.
• Better Truck – Since you will save a substantial amount of money from buying a used truck, you could upgrade to a better used truck model for the same amount or still less money than a new one. For example, if you wanted more things included in the truck or a higher performance truck, it will be more affordable in the used market.
• Quality –Some people choose to buy used trucks because they are sturdier and have the same level of quality and performance as new trucks. Each year, there are improves or updates made on trucks, but some see them as insignificant and not worth the extra money.
• Research – Spending time researching about the trucks you’re considering takes time. However, by the time you buy a used truck, there is reliable information online. It can be beneficial to know the common problems that vehicle has. You might go into that purchase more educated than if you bought a new truck.

Cons:

• Maintenance–Older vehicles require more maintenance, so this is something to consider when buying a truck. If you buy a 7 year old truck, it will need more maintenance than a new truck, and it probably won’t have a warranty anymore. Unless you’re going to replace your truck every couple of years, you will have to deal with this maintenance at some point. These costs should be taken into consideration before buying your truck.
• Time – It often takes more time to find the right truck you want at the right price when you’re buying used. The price will be lower than a new truck, but there will likely be more time required at the repair shop.
• History – Used vehicles all have a history. Some might be bad and some might be perfectly fine. The problem is trying to figure out exactly what issues the truck might have. Inspections help a lot with this. Certified pre owned trucks are much more thoroughly looked at before being sold again.
• Overall, there are many things that go into the choice between buying a new or used truck. You might purchase a new truck if you’re financially secure, you know that you will use the truck for many years, and you want all the bells and whistles. If you’re a new owner, aren’t financially secure, or don’t want to spend so much on a new truck, you might find more value out of a used truck.

If you're searching Pre-owned Trucks for Sale, end your search at All Used Auto. For more information on their inventory and their rates, please visit us @ allusedauto.com.

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